Axiology (43)

A tiny kitchen in Oregon, DIY books, and YouTube tutorials—that’s where Ericka’s story begins. A Capricorn, tofu lover, and accidental founder of Axiology, her journey started when she discovered her makeup was tested on animals. Shocked, she decided to create her own vegan lipsticks. Two years later, Axiology launched on Etsy with 6 buttery-smooth, 10-ingredient shades, catching the attention of Credo and stores worldwide.

In 2022, faced with the beauty industry's 120 billion units of packaging waste, Axiology ditched plastic entirely. The mission? To tackle beauty waste, one lipstick at a time.

Now, Axiology transforms paper trash from Bali into beautiful, 100% recyclable packaging, thanks to a partnership with a local women’s cooperative. The result? Fair wages, stable work, and cleaner beaches—a win-win-win.

Bonafide - Honeysuckle Pink Color Cream Multi-stick

View Product

Brave - Warm Plum Color Cream Multi-stick

View Product

Cotton Candy Skies Lip-to-Lid Balmies

$64.90

$74.70 $64.90

View Product

Cinnamon + Champagne Lip-to-Lid Balmie

$45.00

$49.80 $45.00

View Product

Radiance - Sheer Coral Tinted Dew Multi-stick

View Product

Sorbet Lip-to-Lid Balmie

$24.90

View Product

Of the Earth Lip-to-Lid Balmies

$64.90

$74.70 $64.90

View Product

Cherry + Strawberry Lip-to-Lid Balmie

$45.00

$49.80 $45.00

View Product

Frosting Lip-to-Lid Balmie líp balm+more

View Product

Out of Office Lip-to-Lid Balmies

$64.90

$74.70 $64.90

View Product

Axiology (43)

Bonafide - Honeysuckle Pink Color Cream Multi-stick

Cherry Lip-to-Lid Balmie

Nude Plum Lip-to-Lid Balmie

Joy - Mauve Color Cream Multi-stick

True - Deep Scarlet Color Cream Multi-stick

Strawberry Lip-to-Lid Balmie

Devotion - Rose Gold Color Cream Multi-stick

Peach Lip-to-Lid Balmie

Loyalty - Dusty Rose Color Cream Multi-stick

Cinnamon Lip-to-Lid Balmie

Strength - Cherry Red Tinted Dew Multi-stick

Rose Lip-to-Lid Balmie

Identity - Hibiscus Pink Color Cream Multi-stick

The Goodness - Frosty Rose Tinted Dew Multi-stick

Attitude - Vibrant Pink Color Cream Multi-stick

Clarity - Berry Fuschia Color Cream Multi-stick

Watermelon Lip-to-Lid Balmie

Humble - Peony Pink Tinted Dew Multi-stick

Worth - Flaming Red-Orange Color Cream Multi-stick

Nude Plum + Rose Lip-to-Lid Balmie

Brave - Warm Plum Color Cream Multi-stick

Elusive - Bold Burgundy Color Cream Multi-stick

Clementine Lip-to-Lid Balmie

Peace - Sandy Tinted Dew Multi-stick

Grounded - Smoky Lavender Color Cream Multi-stick

Malibu Magic Lip-to-Lid Balmies

Cotton Candy Skies Lip-to-Lid Balmies

Cinnamon + Champagne Lip-to-Lid Balmie

Radiance - Sheer Coral Tinted Dew Multi-stick

Champagne Lip-to-Lid Balmie

Golden Hour Lip-to-Lid Balmies

Sorbet Lip-to-Lid Balmie

Of the Earth Lip-to-Lid Balmies

Cherry + Strawberry Lip-to-Lid Balmie

Frosting Lip-to-Lid Balmie

Chestnut Lip-to-Lid Balmie

Raspberry Lip-to-Lid Balmie

Fundamental - Red Berry Color Cream Multi-stick

Caramel Lip-to-Lid Balmie

Ethos - Taupe Tinted Dew Multi-stick

Infinite - Classic Plum Tinted Dew Multi-stick

Super Fan Pack

Out of Office Lip-to-Lid Balmies

Share, Shop, Earn

A POSTCARD FROM US TO YOU